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Since
2010, brands have been the most important influencers and contributors for the
platform. For bigger names like Gucci, Red Bull, and Levi’s, Instagram plays a
vital role to build more engagement and brand exposure with prospective and
current customers. Around 33% of Fortune
500 listers invested in Instagram in 2015. Brands thriving on social media use
well-crafted, consistent visuals which are a blend of lifestyle and branded
imagery.
Here
are the tips to raise your brand against the noise and create follow-worthy
content on Instagram.
Set Your Goals
Before
creating an account, be sure to find out what is your brand doing on Instagram.
After asking this question, there are various defined objectives based on your
strategy and overacting goals that need to be set. In order to grow your
followers, you have to ask yourself –
·
Which Analytics and Benchmarks you should
use to quantify and measure success?
·
Will your account showcase your service or
product to support awareness?
·
Will your Instagram extend the brand which
has been communicated on social channels?
When
it comes to success, there’s no one-size-fits all approach.
Customize Your Toolbox
There
are hundreds of services and applications available in order to help social
media marketers to create the perfect content. There are photography services
to set up professional photo shoots in studio and on location to capture
branded, personalized photography. If a professional shoot falls out of your
budget, you cannot capture your images internally and stock photo sites can be
helpful.
Curate Your Feed
Brands
thriving on Instagram have a thoughtful publishing cadence. A lot of posts
feature a product in different ways. For Instagram, effective photography is
just superior photography. One of the great examples is Pelican Product which
uses high caliber photography and prefers to predominantly highlight its
product. Here each picture is visually appealing and well shot. The photography
embraces the core values of the brand and it is positioned well to target its
audience of sporting and outdoor lovers along with military demographic.
The
use of iconography and logos can drive a lot of engagement and awareness. You
can position your brand as a lifestyle brand and the aesthetic shines through
the whole feed.