How to Introduce Your Instagram to Brand up Your Visual Storytelling?

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Instagram is a creative powerhouse which is designed for visual storytelling with around 400 million active users and brands which are publishing over 80 million videos and photos per day. Getting engaged through imagery and photos is very important and popular for marketers.

Since 2010, brands have been the most important influencers and contributors for the platform. For bigger names like Gucci, Red Bull, and Levi’s, Instagram plays a vital role to build more engagement and brand exposure with prospective and current customers.  Around 33% of Fortune 500 listers invested in Instagram in 2015. Brands thriving on social media use well-crafted, consistent visuals which are a blend of lifestyle and branded imagery.

Here are the tips to raise your brand against the noise and create follow-worthy content on Instagram.

Set Your Goals

Before creating an account, be sure to find out what is your brand doing on Instagram. After asking this question, there are various defined objectives based on your strategy and overacting goals that need to be set. In order to grow your followers, you have to ask yourself –

·         Which Analytics and Benchmarks you should use to quantify and measure success?

·         Will your account showcase your service or product to support awareness?

·         Will your Instagram extend the brand which has been communicated on social channels?

When it comes to success, there’s no one-size-fits all approach.

Customize Your Toolbox

There are hundreds of services and applications available in order to help social media marketers to create the perfect content. There are photography services to set up professional photo shoots in studio and on location to capture branded, personalized photography. If a professional shoot falls out of your budget, you cannot capture your images internally and stock photo sites can be helpful.

Curate Your Feed

Brands thriving on Instagram have a thoughtful publishing cadence. A lot of posts feature a product in different ways. For Instagram, effective photography is just superior photography. One of the great examples is Pelican Product which uses high caliber photography and prefers to predominantly highlight its product. Here each picture is visually appealing and well shot. The photography embraces the core values of the brand and it is positioned well to target its audience of sporting and outdoor lovers along with military demographic.

The use of iconography and logos can drive a lot of engagement and awareness. You can position your brand as a lifestyle brand and the aesthetic shines through the whole feed.